Seth Godin recently had a provocative post on the current state of marketing. the basic gist of it was that marketers have abused their power so much that now, to properly spread a message, you have to go above and beyond and “overwhelm the market with long-term, generous marketing that we (the customer) have no choice but to start paying attention again.”
as i read the post, i couldn’t help but think about the church today. many people are disenchanted by the church and have left, or are seriously reconsidering their place in the Christian landscape. and i can’t say i blame them. we’ve presented a largely dogmatic, boring and irrelevant faith. that’s not to say that we don’t have something seriously enchanting to offer, but just that we’ve exchanged something of the grandeur of God for a rote set rules.
but rather than sit and bash our failures, i’m more interested in figuring out how we can reclaim the incredible draw of Christ. one of my favorite words to describe Christ came from my friend, Tre Sheppard, when he observed that Jesus was “magnetic”. people were always itching to be with him, to hear him, to touch him, to see him, to question him. so how can we become magnetic little Christ’s?
i wonder in what sense we need to elevate the conversation, to overwhelm the marketplace of ideas with a generous faith that is so electric, bold, engaging and authentic it can’t help but be noticed.
i don’t have any bold conclusions as to the specifics of what that looks like at the moment…just something i’m pondering.